The Website Trust Playbook

Trust is earned. Here is the path.

Customers decide whether to trust your website long before they decide whether to buy from it. This is the practical route to building that confidence — and to keeping it — in eight steps.

UnderstandGain clarity about your website, uncover areas worth attention and make more informed decisions about what to improve.
ImproveTake action on the issues that matter most to your business and reduce risks to your customers, reputation and growth.
DemonstrateShow customers that your business takes a proactive approach to website trust, through a visible sign of your commitment.
MaintainStay on top of changes, reduce new risks and keep improving to support lasting customer confidence.

Understand

Steps 1–3
1

Commit to website trust

Take a proactive approach to understanding and strengthening the trust signals across your website. Nothing here requires a technical background — only a decision to find out where you stand.

2

Free Scorecard — see where your website trust stands

Get a quick snapshot of your website and identify the areas worth taking a closer look at. It runs on screen in a few minutes, and there is nothing to install.

Get my free Scorecard →
3

Go deeper — Essentials or Expert report

Answer a few simple questions online and we review your website across four scored pillars. You receive a plain-English report by email, with clear findings and practical actions to consider — each one written as what it is, why it matters, and how to address it.

Compare Essentials and Expert →
SecurityHow your site is configured, and what that configuration exposes.
PrivacyWhat you collect, what you disclose, and whether the two agree.
ComplianceAustralian obligations that apply to a website like yours.
PerformanceThe practical experience a visitor actually has.

Plus AI Readiness insights. How AI systems read and represent your business online. These are informational only and do not affect your score — the field is moving quickly, and we would rather show you what we see than score you against a standard that is still settling.

Improve

Step 4
4

Take action — make informed improvements

Review the findings, decide what matters to your business, and make informed improvements where appropriate. The report is ordered so the things worth doing first appear first — but you decide what is worth your time and money, not us.

Demonstrate

Steps 5–7
5

Display your AegorIQ Trust Badge

Following your AegorIQ review, participating businesses may receive an AegorIQ Trust Badge as a visible sign of their ongoing commitment to reviewing and improving their website. The badge is optional, it links to a page explaining exactly what it does and does not mean, and it is yours to display or not.

How the badge works →
6

Optional — join the Trust Wall

Paid report customers are invited to share their business story on the AegorIQ Trust Wall, alongside other businesses taking a proactive approach to website security and privacy — with a link back to their own website.

See the Trust Wall →
7

Monthly business feature

Each month, one participating Expert Report business is featured across the AegorIQ website and social media, showcasing their business and their commitment to protecting the trust their customers place in them. Features are by invitation.

Maintain

Step 8
8

Keep your website trust current

Revisit your website annually — or after significant changes — to identify new risks, review relevant compliance considerations and continue making informed improvements. A website is not a fixed object: plugins update, laws change, and pages get added by people in a hurry.

The whole cycle, on one page

Poster
The Website Trust Playbook: an eight-step cycle running from committing to website trust, through the free Scorecard and a deeper Essentials or Expert report across four scored pillars, to taking action, displaying a Trust Badge, joining the Trust Wall, the monthly business feature, and keeping your website trust current.
Print it, pin it, or share it with whoever looks after your website. Download the poster →

AegorIQ reports and badges provide informational insights. They are not a guarantee of website security, and do not constitute certification, legal advice or compliance assurance. Every finding is a point-in-time assessment of what we could read from outside your website, and where a matter is a legal question we flag it for professional review rather than making a determination.

Step one

Start where every business starts.

See where your website trust stands today. The Scorecard is free, runs on screen in minutes, and there is nothing to install.

Get my free Scorecard See the reports